Nowadays, blogging is not only belonged to writing articles.
Over time many social platforms have originated such as twitter, telegram, Instagram and Facebook being the earliest comer of them.
However, Facebook is still the best having over 2 billion active monthly users.
About 94% of marketers prefer to use Facebook over any other platform due to its large list of users and audiences.
Table Of Contents
- 11 Powerful Tips For Facebook Marketing
- Frequently Asked Questions
11 Powerful Tips For Facebook Marketing
1. Create A Business Page
Select a specific category and subcategory related to your brand or business.
This will help the Facebook algorithm to describe your page in search results.
One more important part of creating a business page is it’s title and profile picture.
You should choose such a name and profile picture which particularly reflects your brand name.
You have to choose such a cover picture which is something creative or display a cta.
One such example of representing a CTA in your page cover is of quick sprout.
So, in quick sprout cover photo, they have added such a creative CTA which provokes the audience towards visiting their website.
2. Custom Tabs For Facebook Page
You can also add your own tab from your buttons tab in Facebook page settings.
One more benefit of using custom tabs is CTA. You can also create a CTA button for your Facebook page.
It is a good measure for marketers to increase their engagement with the audience.
3. Get A Vanity Url
We have made our vanity URL with our brand name only and it is very easy to remember.
However, making a custom vanity URL reveals a sort of professionalism and branding.
You can also use your vanity URL by linking it to your website as when users click on your link, they would be redirected to your Facebook page.
4. Add CTA Button
- Book now
- Shop now
- Call now
- Contact us
- Send mail
- Sign up
- Visit group
- Use app
- Learn more
5. Use Facebook Messenger Bot
- There are over 1.2 billion monthly active users of the messenger.
- It has a very high CTR and makes more sales.
- It takes you very little energy in communicating your audience as all the work is done by a bot.
6. Optimize Photos
7. Use Facebook Page Insights
8.Use Facebook Audience Insights
10. Use Facebook Ads
Facebook ads algorithm is as such as Google Adwords but Facebook is many ways cheaper than Adwords.
For getting success in Facebook ads you should focus on one thing that is compressing your target audience by tags such as age, gender, job title, search keywords, and interests.
You can also add an additional CTA button in your post which is advertised.
You should add a button according to your needs such as use sign-up button if you want to increase your email list.
You can also use the visit group button if you want to increase the number of members in your Facebook group.
However, for making your ads campaign a success you should follow my above-given tricks of using a specific CTA button and target only a specific audience.
11. Promote Your Page with Influencers
Using Facebook ads is not the only way of getting traffic to your page other than organic search.
There’s a very effective method of getting leads to your Facebook page is with the help of influencers.
You can share posts and links with them and set up a pyramid structure of link building.
But how to find influencers in your niche?
Almost all the other social platforms provide you the capability to find people of your niche.
LinkedIn helps to find niche influencers by typing a keyword related to a niche in which you are.
But facebook focuses more on the privacy of users, so it is difficult to find influencers.
The most useful solution to it is to get yourself registered in any Facebook group related to your niche, which is very easy to find out.
Then from there, you can get information about users of your niche.
One more point, if I have left out something let me know about it in the comments section.
Frequently Asked Questions
- Groups are community-based and pages are not in that way, which is the reason for more engagement in groups.
- Groups could grow on their own but pages are to be managed by only that brand.
- Facebook groups help to receive immediate feedback from users by way of polls and take specific decisions.